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THE SYSTEM IS RIGGED

Time to Make it Work in Your Favor!

The legal, tax, and financial systems weren’t built with you in mind—they were designed to extract as much as possible from you and your businesses. The secret? Re-engineer them to favor you.

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ABOUT THE BOOK

The wealthiest people don’t just make money—they build systems that keep them and their families ahead. Perpetual Wealth™ is your blueprint for doing the same. No fluff. No gimmicks. Just the strategies the elite use behind closed doors—now in your hands.

In Perpetual Wealth™, Florida Bar Board Certified Wills & Trusts attorney, CPA, and entrepreneur Craig R. Hersch dismantles traditional strategies to reveal how the ultra-wealthy do it—using counterintuitive tactics in entity structuring, trust design, and tax planning. 

ABOUT THE AUTHOR

CRAIG R. HERSCH

Craig R. Hersch is a nationally recognized tax and estate planning attorney, CPA, author, entrepreneur, and practice development expert.

Beyond leading his ongoing boutique law firm, Hersch is a sought-after speaker and educator, delivering high-energy, insightful presentations. He was a founding shareholder and board member of a successful trust company that was subsequently sold to a regional bank.

Hersch helps high-achieving entrepreneurs turn complexity into clarity—engineering legal and tax structures that multiply wealth, expand freedom, and extend their impact across generations.

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This is a playbook that reveals how to stop playing defense and start building a system designed to last.

 
WHAT'S INSIDE?

Discover how to:

  • Rig the tax and legal systems in your favor

  • Structure entities and trusts for maximum protection

  • Unlock liquidity and scale with certainty

  • Multiply revenue while reducing risk

  • Pass on not just money, but wisdom and values

As the creator of EOS®, I’ve spent my career helping entrepreneurs build strong, sustainable businesses through systems and clarity. What Craig Hersch delivers in Perpetual Wealth is the often-overlooked foundation—legal, tax, and financial structures that silently power or sabotage a visionary’s goals. Every serious entrepreneur must understand what Craig lays out in this book.

Gino Wickman 
Author of Traction & Shine, Creator of EOS®

Craig Hersch is the unusual estate planning attorney who understands that estate planning, income tax planning and asset protection all need to work together. This is how I work with clients and it’s nice to see an attorney understand the critical relationship between these three aspects of a client’s strategy.

Tom Wheelright

Entrepreneur, Best Selling Author, Rich Dad Advisor® & International Authority on Tax

Perpetual Wealth™ is a rare book that speaks to the heart of the entrepreneur while simultaneously satisfying the mind of the seasoned advisor. Craig R. Hersch brings clarity, candor, and even a bit of humor to the often murky waters of wealth strategy, legal structure, and tax planning. His unique blend of storytelling and strategy demystifies concepts typically buried beneath jargon and complexity. This book doesn’t just educate—it empowers. Whether you’re a business owner looking to rig the system in your favor or an advisor seeking better ways to serve your clients, you’ll find yourself underlining, dog-earing, and quoting from these pages. Hersch has written a modern guidebook for entrepreneurs who want more than just success—they want significance and sustainability. 

Susan Lipp
Senior Editor, Trusts & Estates Magazine

Most planning is focused on what happens after you’re gone—but real freedom comes from designing systems that work for you while you’re still here. Craig Hersch’s Perpetual Wealth™ shows entrepreneurs how to create living, breathing, legal, tax, and financial structures that evolve with their lives and their success. This book is a guide to turning complexity into clarity, control into confidence, and ambition into achievement.

Dan Sullivan
Co-Founder of Strategic Coach®

In Perpetual Wealth™, Craig R. Hersch unveils counterintuitive yet powerful entity structuring, trust creation, and tax planning strategies that can exponentially accelerate entrepreneurial success. With clarity and mastery, he reveals how to engineer a system built to endure for generations. Read it, implement it, and take control of your and your family's future. 

Justin Donald
#1 WSJ and USA Today Best-Selling Author, Founder of The Lifestyle Investor, Host of The Lifestyle Investor Podcast

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